FAQ - Spire

1. What does Spire mean?

The choice of the name Spire was motivated by the bank’s desire to INSPIRE
customers achieve more and fulfill their goal to ASPIRE to live better lives.

2. What inspired the choice of the new brand colors?

The Lime Green represents growth and abundance, the Navy blue represents
stability and integrity and the brick orange represents enthusiasm and passion.
The brand motif is inspired by African art which is both rich in creativity and
attention to detail.

3. What motivated Spire to undergo a rebranding exercise?

Spire bank wants to position itself as the most preferred bank in the SME space.
Spire bank’s strategy is to ensure that our products and service delivery are simple,
efficient and the best in the market.

4. What should we expect from the new brand?

As part of its transformation, Spire bank is upgrading its IT infrastructure,
modernizing banking halls and introducing efficiencies in its operations including
electronic banking platforms.
Plans are at advanced stage to roll out a new core banking system to support the
rollout of additional banking products.

5. How will Spire be different from ECB?

Spire bank is a fresh brand with renewed energy and motivation for growth. Spire
bank represents dynamism, strength and strong partnerships.

6. Is Mwalimu National planning to increase funding for Spire?

Spire bank – formerly ECB – has so far received Sh2 billion the total amount of
shareholder investment, which is expected to boost the bank’s lending capacity.
The amount is sufficient for now and the bank is now planning to leverage on its
added strength to launch new products and enter into new segments of the markets
in pursuit of profitable growth.

7. What does the change to Spire bank mean for clients?

Spire bank’s strategy is to ensure that our products and service delivery are simple,
efficient and the best in the market.

8. What plans does Spire have to increase its presence across the country?

As part of its transformation, Spire bank is upgrading its IT infrastructure,
modernizing banking halls and introducing efficiencies in its operations including
electronic banking platforms to increase it’s presence across the country. We are
currently examining the bank’s business development model to ensure that it reflects
our growth ambition.

9. Are there plans to restructure the business following the rebranding exercise?

Spire bank is currently restructuring its business operations with a view to making it
more efficient and customer-centric.

10. Are there joint initiatives between Spire bank and Mwalimu National?

Mwalimu National and Spire bank are currently looking into opportunities for joint product development, joint market development, agency banking arrangement and at partnerships to enter into different markets.

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